B.B.A

Bachelor of Business Administration

BBA is specially designed for those students who want to develop a comprehensive understanding of the business environment and management functions. It nurtures tactical skills and develops strategic thinking from an early age.

This course helps students to study the economic trends, fiscal policies and also the different administrative and commerce oriented techniques to deal with the various operations and transactions of the corporate world.

The programme is practical and is designed to provide each student with the intellectual and professional tools needed to assume positions of higher responsibilities and develop their own style of leadership.

Program Structure

I Year

Semester I

  • Environmental Studies
  • English
  • Second Language
  • Principles of Management
  • Basics of Marketing
  • Business Economics

Semester II

  • Gender Sensitisation
  • English – II
  • Second Language – II
  • Organization Behaviour
  • Business Statistics
  • Business Law

II Year

Semester III

  • English – II
  • Second Language – II
  • Financial Accounting
  • Human Resources Management
  • Introduction to Information Technology
  • IT LAB

Semester IV

  • English – II
  • Second Language – II
  • Financial Management
  • Marketing Research
  • Business Ethics & Corporate Governance

III Year

Semester V

  • Quantitative Techniques for Business
  • International Business
  • Fundamentals of Technology Management
  • Elective- I
    Financial Institutions & Markets (F)
    Marketing of Services(M)
    Change Management(HR)
  • Elective –II
    Investment Management(F)
    CRM & Retail Management(M)
    Industrial Relations(HR)

Semester VI

  • Strategic Management
  • Cost & Management Accounting
  • Project Work
  • Elective- III
    Banking & Insurance(F)
    Consumer Behaviour(M)
    Performance Management(HR)
  • Elective- IV
    Business Taxation(F)
    Advertising & Sales Promotion(M)
    Talent Management(HR)